Direct contact moments

By using webinars, Alphabet has succeeded in generating instant contact with existing and potential customers. The interactive features of the webinar enable the participants to show interest in new products. The webinar was therefore well-liked by the viewers. At the end of the webinar, viewers were able to judge the webinar by means of a survey and the webinar was rated very well.

Participants were particularly interested in the vision of Alphabet. In addition, the interaction was experienced as very pleasant, the speakers could offer valuable answers to questions, the webinar provided a clear structure and the story was complete and informative.

The webinar was promoted via mailings and social media. Personalised emails turned out to be the most effective way to recruit participants.

Positive brand impact

Working with webinars

We asked Alphabet if they had tips for other organisations that would like to work with webinars: “Webinars are ideal for the objective of sharing of news and knowledge, but it’s not an advertisement! A story line and a supporting presentation, including varied sources, are essential.”

When talking about the collaboration with Euronext Corporate Solutions, Alphabet commented: “Nice cooperation, professional studio and landing page appearance and detailed evaluation of the results achieved.”

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