Reach target audience effectively

The goal of using the webinar for communicating about pensions was to reach the audience in a better and more interactive way. ENGIE has more than 400 employees, spread throughout the Netherlands. With the webinar, ENGIE was able to reach the number of employees they were hoping for. The webinar was promoted through direct channels, ICT and marketing.

Interaction leads to action

The use of the webinar for pension communication has made it easier for employees to take action and webinars improved the information transfer and explanation. The staff experienced the webinar as very positive, because of the pleasant and well executed information transfer. The employees didn’t only get more understanding of the matter, they were explicitly woken up by the webinar to take action: namely signing in to a retirement website and making a choice.

What previously didn’t work with the old way of communicating, did succeed with the webinar. Employees were moved to action – there was a better method of communication and a better way to explain the information.