What are the main reasons for using webinars?

The ESA already uses conferences, trainee exchange, travel subsidies, MOOCs (=Massive Open Online Course), publications and its own magazine to increase the knowledge, skills and performance of the individual European anaesthetists. And now also webinars! According Any Lam (Education & Training Coordinator) “The main reasons for using a webinar are the live interactivity with the speaker, the lively presentation and the emotions that are engaged during the discussion.

We use webinars to share up-to-date knowledge and disseminate information that would normally be laborious to consume (eg. guidelines with hundreds of pages). We can reach our target group both inside and outside Europe with a webinar in an effective and efficient way “.

What were the the results of this webinar?

Prior to this webinar, a number of objectives had been set:

• To reach and activate the European anaesthetists
• To increase traffic on our LMS
• To attract individuals to access our e-material
• To initiate something extraordinary and exciting
• Create a very interactive and lively unit
• To distribute up-to-date knowledge
• Create awareness about the importance of the subject
• To increase curiosity and interest in the following webinars

Webinars are communicated with the target group through various channels. An email is sent to all members, messages are posted on social media, there is a news item on the website and a message is posted in the newsletters.